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U. Flick, Introducing research methodology: Thinking your way through your research project, 14, 3rd edition. London: SAGE Publications, 2020 [Online]. Available: https://app.talis.com/glasgow/player#/modules/5f55ffaa3f2b343bc876562b/resources/5f5600053f2b343bc876562c
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J. W. Creswell and J. D. Creswell, Research design: qualitative, quantitative & mixed methods approaches, 5th edition. Los Angeles: SAGE, 2018 [Online]. Available: https://contentstore.cla.co.uk//secure/link?id=38ec0522-c740-e911-80cd-005056af4099
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D. Deacon, Researching communications: a practical guide to methods in media and cultural analysis, 2nd ed. London: Hodder Arnold, 2007 [Online]. Available: https://contentstore.cla.co.uk/secure/link?id=1462ac65-77a5-ea11-80cd-005056af4099
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M. Denscombe and Ebooks Corporation Limited, The good research guide: for small-scale social research projects, 4th ed., vol. Open UP study skills. Maidenhead, Berks: McGraw-Hill/Open University Press, 2010 [Online]. Available: https://ebookcentral.proquest.com/lib/gla/detail.action?docID=650320
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N. K. Denzin and Y. S. Lincoln, The handbook of qualitative research, 2nd ed. Thousand Oaks, CA: Sage, 2000.
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R. E. Stake, ‘Qualitative Case Studies’, in The handbook of qualitative research, 2nd ed., Thousand Oaks, CA: Sage, 2000, pp. 443–466 [Online]. Available: https://contentstore.cla.co.uk/secure/link?id=35ec0522-c740-e911-80cd-005056af4099
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C. Hart, Doing a literature search: a comprehensive guide for the social sciences. London: Sage, 2001.
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K. B. Jensen, A handbook of media and communication research: qualitative and quantitative methodologies, 2nd ed. London: Routledge, 2012 [Online]. Available: https://ebookcentral.proquest.com/lib/gla/detail.action?docID=958225
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K. B. Jensen and N. Jankowski, A handbook of qualitative methodologies for mass communication research. London: Routledge, 1991.
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T. May, Social research: issues, methods and process, 4th ed. Maidenhead, England: McGraw Hill, 2011 [Online]. Available: https://ebookcentral.proquest.com/lib/gla/detail.action?docID=729519
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E. Perecman and S. R. Curran, A handbook for social science field research: essays & bibliographic sources on research design and methods. Thousand Oaks, Calif: SAGE, 2006 [Online]. Available: http://ezproxy.lib.gla.ac.uk/login?url=http://knowledge.sagepub.com/view/a-handbook-for-social-science-field-research/SAGE.xml
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N. K. Denzin and Y. S. Lincoln, The SAGE handbook of qualitative research, 3rd ed. Thousand Oaks, Calif: Sage Publications, 2005.
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K. B. Jensen, Ed., A handbook of media and communication research: qualitative and quantitative methodologies, Second edition. London: Routledge, 2012 [Online]. Available: https://ebookcentral.proquest.com/lib/gla/detail.action?docID=958225
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R. D. Wimmer and J. R. Dominick, Mass media research: an introduction, 9th ed., vol. Wadsworth series in mass communication and journalism. Boston, Mass: Cengage- Wadsworth, 2011.
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R. K. Yin, Case study research: design and methods, Fifth edition. Thousand Oaks, California: SAGE Publictions, 2014.
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J. Carroll and Oxford Centre for Staff and Learning Development, A handbook for deterring plagiarism in higher education, 2nd ed. Oxford: Oxford Centre for Staff and Learning Development, 2007.
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R. K. Yin, Applications of case study research, 3rd ed. Thousand Oaks, Calif: SAGE, 2012.
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M. Denscombe and Ebooks Corporation Limited, The good research guide: for small-scale social research projects, 4th ed., vol. Open UP study skills. Maidenhead, Berks: McGraw-Hill/Open University Press, 2010 [Online]. Available: https://ebookcentral.proquest.com/lib/gla/detail.action?docID=650320
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C. Hart, Doing a literature search: a comprehensive guide for the social sciences. London: Sage, 2001.
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J. S. Ettema and D. C. Whitney, Audiencemaking: how the media create the audience, vol. Sage annual reviews of communication research. Thousand Oaks, CA: SAGE, 1994 [Online]. Available: https://contentstore.cla.co.uk//secure/link?id=36ec0522-c740-e911-80cd-005056af4099
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A. Bryman, Social research methods, Fifth edition. Oxford, United Kingdom: Oxford University Press, 2016.
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J. Carroll and Oxford Centre for Staff and Learning Development, A handbook for deterring plagiarism in higher education, 2nd ed. Oxford: Oxford Centre for Staff and Learning Development, 2007.
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H. Bruun, ‘The Qualitative Interview in Media Production Studies’, in Advancing media production research: shifting sites, methods, and politics, vol. Global transformations in media and communication research, C. Paterson, D. Lee, A. Saha, and A. Zoellner, Eds. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2016, pp. 131–142 [Online]. Available: http://ezproxy.lib.gla.ac.uk/login?url=http://link.springer.com/10.1057/9781137541949
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R. V. Kozinets, Netnography: redefined, 14, 3rd edition. London: SAGE Publications, 2019 [Online]. Available: https://app.talis.com/glasgow/player#/modules/5f55ffaa3f2b343bc876562b/resources/5f561d293f2b343bc87656a1
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R. Rogers, Digital methods. Cambridge, Massachusetts: The MIT Press, 2015.
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M. Poore, Studying and researching with social media, vol. SAGE study skills. London: SAGE Publications Ltd, 2014.
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A. D. Lotz and H. Newcomb, ‘The production of entertainment media’, in A handbook of media and communication research: qualitative and quantitative methodologies, Second edition., K. B. Jensen, Ed. London: Routledge, 2012 [Online]. Available: http://GLA.eblib.com/patron/FullRecord.aspx?p=958225