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A. B. Albarran, B. Mierzejewska, and J. Jung, Eds., Handbook of media management and economics, Second edition. New York: Routledge, 2018 [Online]. Available: https://ezproxy.lib.gla.ac.uk/login?url=https://www.taylorfrancis.com/books/9781315189918
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J. W. Creswell, Research design: Qualitative, quantitative, and mixed methods approaches, 14, 5th edition (international student edition). London: SAGE Publications, 2017 [Online]. Available: https://app.talis.com/textbooks/9781071817971
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D. Deacon, Researching communications: a practical guide to methods in media and cultural analysis, 2nd ed. London: Hodder Arnold, 2007 [Online]. Available: https://contentstore.cla.co.uk/secure/link?id=37ec0522-c740-e911-80cd-005056af4099
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M. Denscombe and Ebooks Corporation Limited, The good research guide: for small-scale social research projects, 4th ed., vol. Open UP study skills. Maidenhead, Berks: McGraw-Hill/Open University Press, 2010 [Online]. Available: https://ebookcentral.proquest.com/lib/gla/detail.action?docID=650320
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N. K. Denzin and Y. S. Lincoln, The handbook of qualitative research, 2nd ed. Thousand Oaks, CA: Sage, 2000.
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K. B. Jensen, A handbook of media and communication research: qualitative and quantitative methodologies, 2nd ed. London: Routledge, 2012 [Online]. Available: https://ebookcentral.proquest.com/lib/gla/detail.action?docID=958225
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K. B. Jensen and N. Jankowski, A handbook of qualitative methodologies for mass communication research. London: Routledge, 1991.
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T. May, Social research: issues, methods and process, 4th ed. Maidenhead, England: McGraw Hill, 2011 [Online]. Available: https://ebookcentral.proquest.com/lib/gla/detail.action?docID=729519
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E. Perecman and S. R. Curran, A handbook for social science field research: essays & bibliographic sources on research design and methods. Thousand Oaks, Calif: SAGE, 2006 [Online]. Available: http://ezproxy.lib.gla.ac.uk/login?url=http://knowledge.sagepub.com/view/a-handbook-for-social-science-field-research/SAGE.xml
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N. K. Denzin and Y. S. Lincoln, The SAGE handbook of qualitative research, 3rd ed. Thousand Oaks, Calif: Sage Publications, 2005.
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K. B. Jensen, A handbook of media and communication research: qualitative and quantitative methodologies, 2nd ed. London: Routledge, 2012 [Online]. Available: https://ebookcentral.proquest.com/lib/gla/detail.action?docID=958225
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R. D. Wimmer and J. R. Dominick, Mass media research: an introduction, 6th ed., vol. Wadsworth series in mass communication and journalism. Belmont, Calif: Wadsworth, 2000.
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R. D. Wimmer and J. R. Dominick, Mass media research: an introduction, 9th ed., vol. Wadsworth series in mass communication and journalism. Boston, Mass: Cengage- Wadsworth, 2011.
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R. K. Yin, Case study research: design and methods, Fifth edition. Thousand Oaks, California: SAGE Publictions, 2014.
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J. Carroll and Oxford Centre for Staff and Learning Development, A handbook for deterring plagiarism in higher education, 2nd ed. Oxford: Oxford Centre for Staff and Learning Development, 2007.
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R. K. Yin, Applications of case study research, 3rd ed. Thousand Oaks, Calif: SAGE, 2012.
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M. Denscombe and Ebooks Corporation Limited, The good research guide: for small-scale social research projects, 4th ed., vol. Open UP study skills. Maidenhead, Berks: McGraw-Hill/Open University Press, 2010 [Online]. Available: https://ebookcentral.proquest.com/lib/gla/detail.action?docID=650320
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C. Hart, Doing a literature search: a comprehensive guide for the social sciences. London: Sage, 2001.
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L. Whitaker, ‘What’s the Story in Balamory Now? Producing Preschool Children’s Drama at BBC Scotland in the Twenty-First Century’, Critical Studies in Television: The International Journal of Television Studies, vol. 6, no. 2, pp. 74–86, Jan. 2011, doi: 10.7227/CST.6.2.9.
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J. S. Ettema and D. C. Whitney, Audiencemaking: how the media create the audience, vol. Sage annual reviews of communication research. Thousand Oaks, CA: SAGE, 1994 [Online]. Available: https://contentstore.cla.co.uk/secure/link?id=36ec0522-c740-e911-80cd-005056af4099