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@article{Siggelkow_2001, title={Change in the Presence of Fit: The Rise, the Fall, and the Renaissance of Liz Claiborne}, volume={44}, url={http://ezproxy.lib.gla.ac.uk/login?url=http://www.jstor.org/stable/3069418?pq-origsite=summon&seq=1#page_scan_tab_contents}, number={4}, journal={The Academy of Management Journal}, publisher={Academy of ManagementAcademy of Management}, author={Siggelkow, Nicolaj}, year={2001}, pages={838–857} }
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@article{Zott_Amit_2010, title={Business Model Design: An Activity System Perspective}, volume={43}, url={http://ezproxy.lib.gla.ac.uk/login?url=http://www.sciencedirect.com/science/article/pii/S0024630109000533}, number={2–3}, journal={Long Range Planning}, author={Zott, Christoph and Amit, Raphael}, year={2010}, pages={216–226} }
