Bibliography for Strategic Marketing Management BETA

Aaker, David A. 2000. ‘The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge.’ California Management Review 42(4).

Agarwal, James, Naresh K. Malhotra, and Ruth N. Bolton. 2010. ‘A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality’. Journal of International Marketing 18(3):18–40. doi: 10.1509/jimk.18.3.18.

Avlonitis, George J., Kostis A. Indounas, and Spiros P. Gounaris. 2005. ‘Pricing Objectives over the Service Life Cycle: Some Empirical Evidence’. European Journal of Marketing 39(5/6):696–714. doi: 10.1108/03090560510590773.

Barnes, Bradley, and Maki Yamamoto. 2008. ‘Exploring International Cosmetics Advertising in Japan’. Journal of Marketing Management 24(3–4):299–316. doi: 10.1362/026725708X306112.

Cameron, Kim S., and Robert E. Quinn. 2006. Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework. Vol. The Jossey-Bass business&management series. Rev. ed. San Francisco, Calif: Jossey-Bass.

Chatzipanagiotou, Kalliopi C., and Christos D. Coritos. 2010. ‘A Suggested Typology of Greek Upscale Hotels Based on Their MrkIS’. European Journal of Marketing 44(11/12):1576–1611. doi: 10.1108/03090561011079800.

Chatzipanagiotou, Kalliopi C., Aikaterini Vassilikopoulou, and George J. Siomkos. 2008. ‘An Empirical Investigation of the Relationship between Market Orientation and MrkIS Effectiveness in Upscale Hotels in Greece’. Journal of Targeting, Measurement and Analysis for Marketing 16(4):285–97. doi: 10.1057/jt.2008.20.

Coderre, François. n.d. ‘Comparison of the Quality of Qualitative Data Obtained through Telephone, Postal and Email Surveys.’ International Journal of Market Research 46(3).

Comstock, Beth. 2010. ‘Unleashing The Power Of Marketing.’ Harvard Business Review 88(10).

Cravens, David W. 2009. ‘Management Framework Guiding Strategic Thinking in Rapidly Changing Markets.’ Journal of Marketing Management 25(1).

Erdogan, B. Zafer. 2000. ‘Towards a Practitioner-Based Model of Selecting Celebrity Endorsers.’ International Journal of Advertising 19(1).

Gounaris, Spiros, Aikaterini Vassilikopoulou, and Kalliopi C. Chatzipanagiotou. 2010. ‘Internal‐market Orientation: A Misconceived Aspect of Marketing Theory’. European Journal of Marketing 44(11/12):1667–99. doi: 10.1108/03090561011079837.

Grönroos, Christian. 1989. ‘Defining Marketing: A Market‐Oriented Approach’. European Journal of Marketing 23(1):52–60. doi: 10.1108/EUM0000000000541.

Hoffman, Donna L. 2000. ‘How to Acquire Customers on the Web.’ Harvard Business Review 78(3).

Hollensen, Svend. 2011. Global Marketing: A Decision-Oriented Approach. 5th ed. Harlow: Financial Times/Prentice Hall.

Keller, Kevin Lane. 2000. ‘The Brand Report Card.’ Harvard Business Review 78(1).

Keller, Kevin Lane. n.d. ‘Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies.’ California Management Review 41(3).

Kohli, Ajay K., and Bernard J. Jaworski. 1990. ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications’. Journal of Marketing 54(2). doi: 10.2307/1251866.

Levitt, Theodore. 1960. ‘Marketing Myopia’. Harvard Business Review 38(4).

Lodish, Leonard M. 2007. ‘If Brands Are Built over Years, Why Are They Managed over Quarters?’ Harvard Business Review 85(7):104–12.

Malhotra, Naresh K. 2014. Basic Marketing Research. 4th ed., Pearson new international ed. Harlow, Essex: Pearson Education.

Michael Johnston, Audrey Gilmore, and David Carson. n.d. ‘Dealing with Environmental Uncertainty: Dealing with Environmental Uncertainty’. 42(11/12).

Narus, James A. 1996. ‘Rethinking Distribution: Adaptive Channels’. Harvard Business Review 74(4).

Narver, John C. n.d. ‘The Effect of a Market Orientation on Business Profitability.’ Journal of Marketing 54(4).

Orth, Ulrich R., Mina McDaniel, Tom Shellhammer, and Kannapon Lopetcharat. 2004. ‘Promoting Brand Benefits: The Role of Consumer Psychographics and Lifestyle’. Journal of Consumer Marketing 21(2):97–108. doi: 10.1108/07363760410525669.

Quinn, Robert E., and Kim Cameron. 1983. ‘Organizational Life Cycles and Shifting Criteria of Effectiveness: Some Preliminary Evidence’. Management Science 29(1):33–51. doi: 10.1287/mnsc.29.1.33.

Robert E. Quinn and John Rohrbaugh. 1983. ‘A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis’. Management Science 29(3):363–77.

Ross, Elliot B. 1984. ‘Making Money with Proactive Pricing.’ Harvard Business Review 62(6).

Rust, Roland T. 2010. ‘Rethinking Marketing’. Harvard Business Review 88(1).

S. Tamer Cavusgil,Ajay Das. 1997. ‘Methodological Issues in Empirical Cross-Cultural Research: A Survey of the Management Literature and a Framework’. Management International Review 37(1).

Schewe, Charles D. 2004. ‘Segmenting Global Markets by Generational Cohorts: Determining Motivations by Age.’ Journal of Consumer Behaviour 4(1).

Shapiro, Benson E. 1988. ‘What the Hell Is `Market Oriented?’’. Harvard Business Review 66(6).

Steve Baron,Nigel M. Healey,Janet Ilieva. 2002. ‘Online Surveys in Marketing Research: Pros and Cons’. International Journal of Market Research 44(3).

Theodoridis, Prokopis K., and Kalliopi C. Chatzipanagiotou. 2009. ‘Store Image Attributes and Customer Satisfaction across Different Customer Profiles within the Supermarket Sector in Greece’. European Journal of Marketing 43(5/6):708–34. doi: 10.1108/03090560910947016.

Varadarajan, P. R., and S. Jayachandran. 1999. ‘Marketing Strategy: An Assessment of the State of the Field and Outlook’. Journal of the Academy of Marketing Science 27(2):120–43. doi: 10.1177/0092070399272002.

Varadarajan, P. R., and M. S. Yadav. 2002. ‘Marketing Strategy and the Internet: An Organizing Framework’. Journal of the Academy of Marketing Science 30(4):296–312. doi: 10.1177/009207002236907.

Varadarajan, Rajan. 2010. ‘Strategic Marketing and Marketing Strategy: Domain, Definition, Fundamental Issues and Foundational Premises’. Journal of the Academy of Marketing Science 38(2):119–40. doi: 10.1007/s11747-009-0176-7.

Ward, Steven, and Aleksandra Lewandowska. 2008. ‘Is the Marketing Concept Always Necessary?’ European Journal of Marketing 42(1/2):222–37. doi: 10.1108/03090560810840989.

West, Douglas C., John B. Ford, and Essam Ibrahim. 2006. Strategic Marketing: Creating Competitive Advantage. Oxford: Oxford University Press.

Yankelovich, Daniel. 2006. ‘Rediscovering Market Segmentation.’ Harvard Business Review 84(2).