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Coderre, François. Comparison of the quality of qualitative data obtained through telephone, postal and email surveys. International Journal of Market Research;46.http://ezproxy.lib.gla.ac.uk/login?url=http://go.galegroup.com.ezproxy.lib.gla.ac.uk/ps/i.do?p=EAIM&u=glasuni&id=GALE|A120037501&v=2.1&it=r&sid=summon&userGroup=glasuni&authCount=1
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Keller KL. Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies. California Management Review;41.http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=buh&AN=1867073&site=ehost-live
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Keller KL. The Brand Report Card. Harvard Business Review 2000;78.http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=2628916&site=ehost-live
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Lodish LM. If Brands Are Built over Years, Why Are They Managed over Quarters? Harvard Business Review 2007;85:104–12.http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=25355728&site=ehost-live
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Erdogan BZ. Towards a practitioner-based model of selecting celebrity endorsers. International Journal of Advertising 2000;19.http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=buh&AN=12132886&site=ehost-live
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Hoffman DL. How to acquire customers on the web. Harvard Business Review 2000;78.http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=buh&AN=3049555&site=ehost-live
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Varadarajan PR, Yadav MS. Marketing Strategy and the Internet: An Organizing Framework. Journal of the Academy of Marketing Science 2002;30:296–312. doi:10.1177/009207002236907
