Aaker, D.A. (2000) ‘The Brand Relationship Spectrum: The key to the Brand Architecture Challenge.’, California Management Review, 42(4). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=buh&AN=3633762&site=ehost-live.
Agarwal, J., Malhotra, N.K. and Bolton, R.N. (2010) ‘A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality’, Journal of International Marketing, 18(3), pp. 18–40. Available at: https://doi.org/10.1509/jimk.18.3.18.
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Comstock, Beth (2010) ‘Unleashing The Power Of Marketing.’, Harvard Business Review, 88(10). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=53877547&site=ehost-live.
Cravens, David W. (2009) ‘Management framework guiding strategic thinking in rapidly changing markets.’, Journal of Marketing Management, 25(1). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=36817821&site=ehost-live.
Erdogan, B.Z. (2000) ‘Towards a practitioner-based model of selecting celebrity endorsers.’, International Journal of Advertising, 19(1). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=buh&AN=12132886&site=ehost-live.
Gounaris, S., Vassilikopoulou, A. and Chatzipanagiotou, K.C. (2010) ‘Internal‐market orientation: a misconceived aspect of marketing theory’, European Journal of Marketing, 44(11/12), pp. 1667–1699. Available at: https://doi.org/10.1108/03090561011079837.
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Hollensen, S. (2011) Global marketing: a decision-oriented approach. 5th ed. Harlow: Financial Times/Prentice Hall.
Keller, K.L. (2000) ‘The Brand Report Card.’, Harvard Business Review, 78(1). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=2628916&site=ehost-live.
Keller, K.L. (no date) ‘Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies.’, California Management Review, 41(3). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=buh&AN=1867073&site=ehost-live.
Kohli, A.K. and Jaworski, B.J. (1990) ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications’, Journal of Marketing, 54(2). Available at: https://doi.org/10.2307/1251866.
Levitt, Theodore (1960) ‘Marketing Myopia’, Harvard Business Review, 38(4). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=6774995&site=ehost-live.
Lodish, L.M. (2007) ‘If Brands Are Built over Years, Why Are They Managed over Quarters?’, Harvard Business Review, 85(7), pp. 104–112. Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=25355728&site=ehost-live.
Malhotra, N.K. (2014) Basic marketing research. 4th ed., Pearson new international ed. Harlow, Essex: Pearson Education.
Michael Johnston, Gilmore, A. and Carson, D. (no date) ‘Dealing with environmental uncertainty: Dealing with environmental uncertainty’, 42(11/12). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://www.emeraldinsight.com/doi/full/10.1108/03090560810903628.
Narus, J.A. (1996) ‘Rethinking Distribution: Adaptive Channels’, Harvard Business Review, 74(4). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=buh&AN=9607100438&site=ehost-live.
Narver, John C. (no date) ‘The effect of a market orientation on business profitability.’, Journal of Marketing, 54(4). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=buh&AN=9102183223&site=ehost-live.
Orth, U.R. et al. (2004) ‘Promoting brand benefits: the role of consumer psychographics and lifestyle’, Journal of Consumer Marketing, 21(2), pp. 97–108. Available at: https://doi.org/10.1108/07363760410525669.
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Ross, E.B. (1984) ‘Making money with proactive pricing.’, Harvard Business Review, 62(6). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=buh&AN=4150007&site=ehost-live.
Rust, Roland T. (2010) ‘Rethinking Marketing’, Harvard Business Review, 88(1). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://web.b.ebscohost.com.ezproxy.lib.gla.ac.uk/ehost/pdfviewer/pdfviewer?vid=16&sid=a9d20d47-ecd2-4b24-9f60-873d91dc6111%40sessionmgr104&hid=123.
S. Tamer Cavusgil,Ajay Das (1997) ‘Methodological issues in empirical cross-cultural research: a survey of the management literature and a framework’, Management International Review, 37(1). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://go.galegroup.com/ps/i.do?id=GALE|A19623928&v=2.1&u=glasuni&it=r&p=EAIM&sw=w&asid=5a58d819075d60c7459cad60f4ff1711.
Schewe, Charles D. (2004) ‘Segmenting global markets by generational cohorts: Determining motivations by age.’, Journal of Consumer Behaviour, 4(1). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=pbh&AN=14701037&site=ehost-live.
Shapiro, Benson E. (1988) ‘What the Hell Is `Market Oriented?’’, Harvard Business Review, 66(6). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://web.b.ebscohost.com./ehost/pdfviewer/pdfviewer?vid=4&sid=de172bf5-3a77-49d4-9510-8577f08edca1%40sessionmgr113&hid=102.
Steve Baron,Nigel M. Healey,Janet Ilieva (2002) ‘Online surveys in marketing research: pros and cons’, International Journal of Market Research, 44(3). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://go.galegroup.com/ps/i.do?id=GALE|A90331975&v=2.1&u=glasuni&it=r&p=EAIM&sw=w&asid=543d3b8d2654bc7703c656f4a7218dd3.
Theodoridis, P.K. and Chatzipanagiotou, K.C. (2009) ‘Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece’, European Journal of Marketing, 43(5/6), pp. 708–734. Available at: https://doi.org/10.1108/03090560910947016.
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Varadarajan, P.R. and Yadav, M.S. (2002) ‘Marketing Strategy and the Internet: An Organizing Framework’, Journal of the Academy of Marketing Science, 30(4), pp. 296–312. Available at: https://doi.org/10.1177/009207002236907.
Varadarajan, R. (2010) ‘Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises’, Journal of the Academy of Marketing Science, 38(2), pp. 119–140. Available at: https://doi.org/10.1007/s11747-009-0176-7.
Ward, S. and Lewandowska, A. (2008) ‘Is the marketing concept always necessary?’, European Journal of Marketing, 42(1/2), pp. 222–237. Available at: https://doi.org/10.1108/03090560810840989.
West, D.C., Ford, J.B. and Ibrahim, E. (2006) Strategic marketing: creating competitive advantage. Oxford: Oxford University Press.
Yankelovich, D. (2006) ‘Rediscovering market segmentation.’, Harvard Business Review, 84(2). Available at: http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=19406199&site=ehost-live.
