Aaker, David A. ‘The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge.’ California Management Review 42.4 (2000): n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=buh&AN=3633762&site=ehost-live>.
Agarwal, James, Naresh K Malhotra, and Ruth N Bolton. ‘A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality’. Journal of International Marketing 18.3 (2010): 18–40. Web.
Avlonitis, George J., Kostis A. Indounas, and Spiros P. Gounaris. ‘Pricing Objectives over the Service Life Cycle: Some Empirical Evidence’. European Journal of Marketing 39.5/6 (2005): 696–714. Web.
Barnes, Bradley, and Maki Yamamoto. ‘Exploring International Cosmetics Advertising in Japan’. Journal of Marketing Management 24.3–4 (2008): 299–316. Web.
Cameron, Kim S., and Robert E. Quinn. Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework. Rev. ed. The Jossey-Bass business&management series. San Francisco, Calif: Jossey-Bass, 2006. Print.
Chatzipanagiotou, Kalliopi C., and Christos D. Coritos. ‘A Suggested Typology of Greek Upscale Hotels Based on Their MrkIS’. European Journal of Marketing 44.11/12 (2010): 1576–1611. Web.
Chatzipanagiotou, Kalliopi C, Aikaterini Vassilikopoulou, and George J Siomkos. ‘An Empirical Investigation of the Relationship between Market Orientation and MrkIS Effectiveness in Upscale Hotels in Greece’. Journal of Targeting, Measurement and Analysis for Marketing 16.4 (2008): 285–297. Web.
Coderre, François. ‘Comparison of the Quality of Qualitative Data Obtained through Telephone, Postal and Email Surveys.’ International Journal of Market Research 46.3 n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://go.galegroup.com.ezproxy.lib.gla.ac.uk/ps/i.do?p=EAIM&u=glasuni&id=GALE|A120037501&v=2.1&it=r&sid=summon&userGroup=glasuni&authCount=1>.
Comstock, Beth. ‘Unleashing The Power Of Marketing.’ Harvard Business Review 88.10 (2010): n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=53877547&site=ehost-live>.
Cravens, David W. ‘Management Framework Guiding Strategic Thinking in Rapidly Changing Markets.’ Journal of Marketing Management 25.1 (2009): n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=36817821&site=ehost-live>.
Erdogan, B. Zafer. ‘Towards a Practitioner-Based Model of Selecting Celebrity Endorsers.’ International Journal of Advertising 19.1 (2000): n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=buh&AN=12132886&site=ehost-live>.
Gounaris, Spiros, Aikaterini Vassilikopoulou, and Kalliopi C. Chatzipanagiotou. ‘Internal‐market Orientation: A Misconceived Aspect of Marketing Theory’. European Journal of Marketing 44.11/12 (2010): 1667–1699. Web.
Grönroos, Christian. ‘Defining Marketing: A Market‐Oriented Approach’. European Journal of Marketing 23.1 (1989): 52–60. Web.
Hoffman, Donna L. ‘How to Acquire Customers on the Web.’ Harvard Business Review 78.3 (2000): n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=buh&AN=3049555&site=ehost-live>.
Hollensen, Svend. Global Marketing: A Decision-Oriented Approach. 5th ed. Harlow: Financial Times/Prentice Hall, 2011. Print.
Keller, Kevin Lane. ‘Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies.’ California Management Review 41.3 n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=buh&AN=1867073&site=ehost-live>.
---. ‘The Brand Report Card.’ Harvard Business Review 78.1 (2000): n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=2628916&site=ehost-live>.
Kohli, Ajay K., and Bernard J. Jaworski. ‘Market Orientation: The Construct, Research Propositions, and Managerial Implications’. Journal of Marketing 54.2 (1990): n. pag. Web.
Levitt, Theodore. ‘Marketing Myopia’. Harvard Business Review 38.4 (1960): n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=6774995&site=ehost-live>.
Lodish, Leonard M. ‘If Brands Are Built over Years, Why Are They Managed over Quarters?’ Harvard Business Review 85.7 (2007): 104–112. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=25355728&site=ehost-live>.
Malhotra, Naresh K. Basic Marketing Research. 4th ed., Pearson new international ed. Harlow, Essex: Pearson Education, 2014. Print.
Michael Johnston, Audrey Gilmore, and David Carson. ‘Dealing with Environmental Uncertainty: Dealing with Environmental Uncertainty’. 42.11/12 n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://www.emeraldinsight.com/doi/full/10.1108/03090560810903628>.
Narus, James A. ‘Rethinking Distribution: Adaptive Channels’. Harvard Business Review 74.4 (1996): n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=buh&AN=9607100438&site=ehost-live>.
Narver, John C. ‘The Effect of a Market Orientation on Business Profitability.’ Journal of Marketing 54.4 n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=buh&AN=9102183223&site=ehost-live>.
Orth, Ulrich R. et al. ‘Promoting Brand Benefits: The Role of Consumer Psychographics and Lifestyle’. Journal of Consumer Marketing 21.2 (2004): 97–108. Web.
Quinn, Robert E., and Kim Cameron. ‘Organizational Life Cycles and Shifting Criteria of Effectiveness: Some Preliminary Evidence’. Management Science 29.1 (1983): 33–51. Web.
Robert E. Quinn and John Rohrbaugh. ‘A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis’. Management Science 29.3 (1983): 363–377. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://www.jstor.org/stable/2631061>.
Ross, Elliot B. ‘Making Money with Proactive Pricing.’ Harvard Business Review 62.6 (1984): n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=buh&AN=4150007&site=ehost-live>.
Rust, Roland T. ‘Rethinking Marketing’. Harvard Business Review 88.1 (2010): n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://web.b.ebscohost.com.ezproxy.lib.gla.ac.uk/ehost/pdfviewer/pdfviewer?vid=16&sid=a9d20d47-ecd2-4b24-9f60-873d91dc6111%40sessionmgr104&hid=123>.
S. Tamer Cavusgil,Ajay Das. ‘Methodological Issues in Empirical Cross-Cultural Research: A Survey of the Management Literature and a Framework’. Management International Review 37.1 (1997): n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://go.galegroup.com/ps/i.do?id=GALE|A19623928&v=2.1&u=glasuni&it=r&p=EAIM&sw=w&asid=5a58d819075d60c7459cad60f4ff1711>.
Schewe, Charles D. ‘Segmenting Global Markets by Generational Cohorts: Determining Motivations by Age.’ Journal of Consumer Behaviour 4.1 (2004): n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com./login.aspx?direct=true&db=pbh&AN=14701037&site=ehost-live>.
Shapiro, Benson E. ‘What the Hell Is `Market Oriented?’’. Harvard Business Review 66.6 (1988): n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://web.b.ebscohost.com./ehost/pdfviewer/pdfviewer?vid=4&sid=de172bf5-3a77-49d4-9510-8577f08edca1%40sessionmgr113&hid=102>.
Steve Baron,Nigel M. Healey,Janet Ilieva. ‘Online Surveys in Marketing Research: Pros and Cons’. International Journal of Market Research 44.3 (2002): n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://go.galegroup.com/ps/i.do?id=GALE|A90331975&v=2.1&u=glasuni&it=r&p=EAIM&sw=w&asid=543d3b8d2654bc7703c656f4a7218dd3>.
Theodoridis, Prokopis K., and Kalliopi C. Chatzipanagiotou. ‘Store Image Attributes and Customer Satisfaction across Different Customer Profiles within the Supermarket Sector in Greece’. European Journal of Marketing 43.5/6 (2009): 708–734. Web.
Varadarajan, P. R., and S. Jayachandran. ‘Marketing Strategy: An Assessment of the State of the Field and Outlook’. Journal of the Academy of Marketing Science 27.2 (1999): 120–143. Web.
Varadarajan, P. R., and M. S. Yadav. ‘Marketing Strategy and the Internet: An Organizing Framework’. Journal of the Academy of Marketing Science 30.4 (2002): 296–312. Web.
Varadarajan, Rajan. ‘Strategic Marketing and Marketing Strategy: Domain, Definition, Fundamental Issues and Foundational Premises’. Journal of the Academy of Marketing Science 38.2 (2010): 119–140. Web.
Ward, Steven, and Aleksandra Lewandowska. ‘Is the Marketing Concept Always Necessary?’ European Journal of Marketing 42.1/2 (2008): 222–237. Web.
West, Douglas C., John B. Ford, and Essam Ibrahim. Strategic Marketing: Creating Competitive Advantage. Oxford: Oxford University Press, 2006. Print.
Yankelovich, Daniel. ‘Rediscovering Market Segmentation.’ Harvard Business Review 84.2 (2006): n. pag. Web. <http://ezproxy.lib.gla.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=19406199&site=ehost-live>.
